After WhatsApp Business and Telegram, Snapchat has launched a paid subscription service in a bid to boost revenue. Dubbed “Snapchat+”, the subscription gives users early access to new features along with exclusive access to specific features in the ephemeral messaging app. In this article, we have detailed everything you need to know about the Snapchat+ subscription.
Snapchat+ Subscription Explained (2022)
What is Snapchat Plus?
Snapchat+ is Snapchat’s premium subscription that offers users access to “a collection of exclusive, experimental, and pre-release features” in the messaging app. It comes with a bunch of perks, including the option to pin a friend as a BFF, an exclusive badge, story rewatch count, and more. However, it’s worth noting that Snapchat+ subscription doesn’t remove ads on the platform, which is a big letdown.
Snapchat is not the only messaging app that recently introduced a subscription offering. Popular messaging services, including WhatsApp and Telegram, have announced WhatsApp Premium and Telegram Premium over the past few months. Either way, you can check the best new Snapchat+ features right here:
Snapchat+: Top Exclusive Features
1. Pin Friend as #1 BFF
Snapchat+ will offer a way for you to pin a friend to the top of the chat window as your #1 BFF. However, it doesn’t look like you have to be a BFF with the person to pin them. As we detailed in our Snapchat emojis explainer article, those who manage to be each other’s top friends for two consecutive weeks will get a red heart next to their name in the chats list and be known as BFFs.
2. Snapchat+ Badge
Image: Alessandro Paluzzi / Twitter
As part of the Snapchat+ subscription, you will also get an elusive star icon next to your Snapchat profile name to indicate that you are a Snapchat+ subscriber. Others will presumably see your Snapchat+ badge when they visit your profile.
3. Story Rewatch Count
As the name suggests, Snapchat+ will let you see the number of times your friends have rewatched your story. However, it looks like the feature is experimental at the moment and could expand to other users in the near future. As The Verge reports, features that rely on interactions with others will eventually be released to all users.
4. Ghost Trails
Ghost Trails on Snap Maps makes it possible to check the location history of friends for the past 24 hours. It’s worth mentioning that Ghost Trails will be visible only if your friend is sharing their location with you.
5. Exclusive Snapchat Icons
Image: Alessandro Paluzzi / Twitter
Also, new with Snapchat+ subscription are custom icons. Going by Alessandro Paluzzi’s recent tweet, you get over 30 icons to choose from. The company could eventually add more icons for Snapchat Plus users.
Snapchat+: Price and Availability
Snapchat+ is priced at $3.99 per month. It is currently available in a total of 9 countries. We could expect the company to expand Snapchat Plus to more regions in the future though. Check out the list of all countries where you can currently access Snapchat+ below:
Snapchat Plus: Available Countries
The United StatesCanadaThe United KingdomFranceGermanyAustraliaNew ZealandSaudi ArabiaUnited Arab Emirates (UAE)
Snapchat+: Frequently Asked Questions
Does Snapchat+ remove ads in the app?
No, getting a Snapchat+ subscription doesn’t offer an ad-free experience. It looks like an ad-free tier isn’t coming anytime soon either. Snapchat’s SVP of Product, Jacob Andreou, told The Verge that ads will be at the core of the company’s long-term business model.
How much does Snapchat Plus cost?
Snapchat Plus costs $3.99 per month and offers you access to exclusive features like the ability to pin a friend as a BFF, exclusive badges, story rewatch count, and more.
Is Snapchat Premium the same as Snapchat+?
No, Snapchat Premium refers to the method used by many users who make private story on Snapchat and charge people to access them. Snapchat+ is the company’s official subscription that offers additional features.
Is Snapchat+ available in India?
No, Snapchat+ is currently unavailable in India, and there is no word on when it will be launched in the country. At the moment, you can access Snapchat Plus in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates.
As we went through the features Snapchat offers in its premium subscription, Snapchat+ seems like an underwhelming value proposition that most users are likely to skip. The option to remove ads would have made the subscription appealing, but it looks like that’s not what is happening here. We will have to wait to see if Snap decides to add another tier to its subscription offering to let users remove ads from the app. Also, it will be interesting to see how the premium offering impacts the company’s revenue in the next earnings call. Until then, you can check out our other articles on how to remix Snaps on Snapchat and how to fix Snapchat when it’s not working.
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