Apple is ditching iPhone 14 mini in favour of the new iPhone 14 Max! And the mini variants of iPhone 13 and iPhone 12 hold the clues to the disaster. Here’s why.
The iPhone 14 lineup will bring some of the biggest upgrades on board! And, among the changes is the killing of iPhone 14 mini. In its place will be launched the massive iPhone 14 Max, which is exactly the opposite of the mini version! This may not sound good for the fans who fancy the compact iPhone over a large display, but multiple reports and rumours indicate the entry of the 6.7-inch iPhone 14 Max and the demise of the iPhone 14 mini. But what are the reasons behind this? The sales of the iPhone 13 mini and iPhone 12 may have the answers! Read on.
Why iPhone 14 mini may be absent this Apple fall event
Several analysts suggest that the mini series of Apple couldn’t do well in terms of sales in the last two years. First iPhone 12 mini and later iPhone 13 mini couldn’t succeed as major sales eluded them. According to a GizChina report, iPhone 12 mini only accounted for 6 percent of total iPhone sales, while the iPhone 13 mini accounted for only 3 percent! Moreover, there isn’t much difference between the mini version and standard version of an iPhone. In such a scenario, a new iPhone mini doesn’t make sense.
Also read: iPhone 14, iPhone 14 Max to have a FASTER iPhone 13 processor!
Result is the new bigger iPhone 14 Max which will have the same size as of the most highly specced version iPhone 14 Pro Max. Also, this will be the first time when Apple will bring an iPhone with a 6.7-inch display that is not a Pro variant. While the major changes are reserved for the high-end models such as iPhone 14 Pro and iPhone 14 Pro Max, it will be interesting to see if iPhone 14 Max will log better sales than the previous year’s edition of the ‘mini’ version.
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