How to monetise and build your business on YouTube

There are as many as 8 different ways for creators to earn revenue in India on YouTube.

You must have surely seen so many people making money on YouTube and would be wondering about how they manage to do that. Well, in case that is your goal, then find out how to monetise and build your business on YouTube. Indian creators and artists have been able to transform their creativity into viable businesses on a foundation provided by YouTube. Experts at Oxford Economics estimated that YouTube’s creator ecosystem contributed Rs.6,800 Cr to the Indian GDP in 2020. YouTube shares revenues directly with creators with its YouTube Partner Program (YPP).

There are as many as 8 different ways for creators to earn revenue in India on YouTube. This has ensured that the number of YouTube channels making Rs. 100K or more in revenue is up over 60%, year over year (a/o June 2021). How to grab a piece of the action?

Ads have been at the heart of creators’ revenue streams, and they remain the primary way for creators to earn money on YouTube. Once in the YouTube Partner Program (YPP), creators can decide for which videos to turn on ads.

YouTube Premium is a paid subscription service that offers members ad-free content, background playback, downloads, and premium access to the YouTube Music app.

With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying member at prices set by the creator. Creators can utilize channel memberships to share exclusive educational videos, exclusive access to content on relevant topics with their audience.

Fans watching livestreams and Premieres can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of their favorite creator’s attention. Take for instance: many of our leading gaming creators including Dynamo Gaming, MortaL, and Gamerfleet have taken their livestreams to the next level, creating immersive and interactive experiences for their audiences while monetizing their channel.

Super Thanks enables fans to support their favorite channels, while giving creators access to a new source of revenue. Viewers can give thanks and appreciation on uploaded videos as well through Super Thanks, the newest member of the Supers family. As an added bonus, fans get a distinct, colorful comment to highlight the purchase, which creators can respond to.

Another way followers can show support during livestreams and Premieres is with Super Stickers, which allows fans to purchase a fun sticker that stands out. We have seen creators such as Payal Gaming, Natasha Gaming and Curlbury use Super Stickers to great effect.

The merch shelf allows channels to display their official branded merchandise directly on their YouTube watch page. Creators can select from 30 different retailers worldwide.

Shorts Fund: Shorts are generating 30 billion views per day, with 1.5 Billion monthly logged in users consuming Shorts. Creators and artists can use Shorts to connect with fans around the world (cooking magicians, musicians, entertainment etc.). The YouTube Shorts Fund is a $100M fund to reward creators for their dedication to making creative, original Shorts.